It all starts with that first glance.

Your brand isn’t just a pretty logo and fancy color palette. It’s what communicates who you are at a glance–and makes potential clients do a double-take.

To be seen is to be vulnerable

That’s what I’m here to create, brand visuals that both showcase your expertise and feel perfectly you. 

And since your vision is integral to your brand, you’ll discover the entire design process is actually a full-circle experience of you giving yourself permission. 

With the powerful combination of custom design, straightforward implementation, & ongoing support, I’ll help you fully express your unique self in your business. 

Consider this your permission slip to be unapologetically you.

Logo Design & Brand Strategy

A branding experience so you get the exact visuals, strategy, & support you need–and feel comfortable embracing your expertise. 

Phase 1: brand foundations

This is where I get to know you, your business, your goals; my in-depth client questionnaire is perfect for extracting the ever-important details ensuring you’ll get a brand you absolutely love. And also where I’ll educate myself in your industry and peek at your competitors; what they’re doing, not doing, and make notes of how your new brand can stand out. 

It’s important for me

to understand who you are and what you’re about so I can meet you where you’re at. My understanding of how we all show up differently is part of my core process and gives me insight into who you are as a person because you’re so much more than just an online business owner.

Phase 2: Visual Design

Next, I’ll sketch and create concepts. This is where I download what’s in my brain to my trusty notebook (it might be a mess if anyone else saw it but this step is integral to my process). Your design comes to life and ideas are refined or abandoned; final brand concepts are developed as a full brand story and prepared for your viewing

I design with strategy,

focus, and purpose, and we’ll do ALL of this before we talk about colors and fonts so we have the foundation to build your brand up from there. 

When we work together we’ll be working as a team every step of the way. 

When your visual brand accurately expresses your level of skill and experience, you’ll be more eager to stand out as an authority in your industry and intentionally grow your business. 

Phase 3: Implementation & Support

In this phase, I’ll go over everything I send to you (either Zoom or private video) to explain what things are, when and where to use them, and why. 

I make sure you understand how everything works together and the strategy behind why. 

I’ll be with you through every step and you’ll have your eyes on each part of your design the entire process. 

My favorite part of the experience of working with Shelia was the confidence she gave me to take the steps needed to build my brand. She took time to explain the process each step of the way. Whenever I had a question or needed direction she was there to guide me. I learned a lot during this process. Seeing the end result...brought me so much joy.
Becky Ellis
Recipe and Food Blogger

The Logo Design & Brand Strategy Packages

all packages include

  • Crystal-clear brand strategy so you know exactly who you serve, what you stand for, & how you connect with them 
  • Comprehensive brand visuals with all the bits & bobs you’ll ever need 
  • Thoughtful, intentional, and strategic support throughout our time together

Make an Impression

Strategy, mood board, logos, signature brand element, colors, fonts, brand style guide

  • Brand Clarity Questionnaire – to define the visual direction of your brand
  • Ideal Client Profile – to clarify and identify your ideal client persona
  • Creative Direction – establishing your Brand Goals and Brand Values and articulating your Ideal Client
  • Brand Mood Board
  • Logo Design + 2 revisions (Main logo, Alternative Logo, Brandmark, Signature Branded element)
  • Color Palette
  • Typography
  • Logo Kit – your logo for digital and print in a variety of formats and colorways, categorized and labeled for ease of use
  • Brand Style Guide – Creative Direction, Logo Usage Guide, Color Palette, Typography, and File Set-up
  • 3 calls (strategy, logo presentation + edits with your feedback, wrap-up)
  • Canva brand set up

Be Seen Be Visible

This package includes extras like GIFs, branded email signature, lead magnet design and delivery set up, and more…


  • Business card design
  • Facebook cover image
  • Branded Email Signature
  • Suite of custom social media templates with your new branding
  • Instagram profile pic
  • A whole bunch of branded GIFs featuring your new brand + GIPHY account set up
  • Brainstorm and strategy for your lead magnet including design (up to 10 pages)
  • Lead capture/opt-in form set up to deliver your lead magnet

90-Day Brand Journey

Everything you need for your brand including a custom built 5-page website.


  • Custom design built website with your brand elements (up to 5 pages)
  • Built on WordPress: the world’s #1 CMS platform
  • Professional, conversion-focused web design
  • Convert your customers at lightning speed—I’ll set up caching and optimization plugins to ensure your website is FAST!
  • Responsive mobile-friendly design that looks beautiful on all devices
  • Design of all internal site graphics, banners, headers…
  • Lead capture/opt-in form setup
  • No hidden costs—all the super boring (but necessary) stuff required to build a website is included in this package including: Domain Name Registration, Website Hosting, SSL Certificate, as well as Privacy Policy and Terms & Conditions documents
  • Monthly Website Care Plan including security, updates, support & backups for the first 3 months, then from $150/month
  • Instructions, check-ins, and guidance
  • Design promo images to celebrate the launch of your new brand and website

Getting Started Is As Easy As Downloading This Pricing Guide

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When we work together you’ll get the support you need to finally have a visual brand that makes you proud.

Think of me as your brand strategy BFF; you’ll get tons of 1:1 support and we’ll have fun doing it!

Ready to have a brand that shows off all that you are?

Schedule a call to make sure we’re a perfect fit. 

Also included

You’ll always be on my mind

I work with a limited number of design clients at a time. That means you’ll get lots of my attention and support during our time together.

Hello…it’s me

With 1:1 Voxer support, you can page me like Adele any time (and hear back from me between 9 and 5 AM, Monday-Friday)

Don’t go breakin’ your brand

Every brand strategy and design project comes with detailed brand guidelines and instructions. You’ll know exactly how & when to use your logo files & styles.


You have questions. I have answers.

Canva is great! I’ll even set all of your design assets up in your account and create graphics with your new brand to get you started. When you work with me you’ll get the best of both worlds: a professionally designed brand plus I’ll teach you to manage it yourself. I’m a qualified, experienced graphic designer with years of experience and tools to create your brand so all the assets are flexible across digital and print media.

Brand design and strategy is an investment in your business, A brand is so much more than a logo and colors. I spend many hours caring for your brand, getting to know you, your ideal client, and putting everything together in a thoughtful way so you have a brand that makes you proud. My goal is not just to create your brand visuals and deliver your final logo files, it’s so much more than that. It’s about empowering you to show up online visually and with confidence because you have the tools and a gorgeous brand to match.

Yes. You can pay in full, 3 or 6 monthly payments. Send me an email if you need another option

Most Brand design and strategy projects take between 4-6 weeks. The Brand Journey takes 90 days. 

I use email and Voxer for all client communication. For your scheduled 1:1’s you’ll choose the best time for you and we’ll meet on Zoom.

YES! I’ll share several ways we can continue the momentum from the 90 Day Journey: from ongoing website maintenance/updates to 1:1 strategy sessions, and even one-off design projects.

You receive a full suite of logo files via Google Drive. Your files are categorized and labeled for easy use and include your full Brand Guide.

Absolutely! You can send mean email at or book an intro call by clicking here.

Yay – this is gonna be fun! Please book a call by visiting I can’t wait to meet you! 

Imagine that we’ve launched your brand, you…


  • feel 100% confident in who you serve and how you communicate with them


  • have a comprehensive set of brand visuals that you know exactly how to use


  • are confidently showing up as the expert you are because your brand supports your vision
Ready to get visible with your brand?

Getting Started Is As Easy As Downloading This Pricing Guide

* indicates required

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