sheila streetman

brand designer

Hey There, I'm Sheila

I help kind, offbeat entrepreneurs create brands that actually make sense, and feel like them.

You don’t need to be better at design.

You need a brand that actually
feels like you.

If you’ve ever 

spent hours tweaking your visuals

…only to still feel like something’s off.

You’re not alone.

You know you’re good at what you do. 

But your brand? It doesn’t reflect that.

So you hesitate.
You overthink.
You avoid showing up altogether.

Not because you don’t care, but because it doesn’t feel right yet.

In reality

It’s not that you’re bad at design.

It’s that you were never given the right foundation.

Because branding isn’t about picking prettier colors or better fonts.
It’s about clarity, alignment, and trust.

And when those pieces are missing?
Everything feels harder than it should.

Hi, I’m Sheila

I’m not just a designer,

I’m a branding guide.

Which means I don’t just make things look better…
I help you understand why they work, so you can trust your own decisions moving forward.

Because my goal isn’t to create a brand you depend on me for.

It’s to help you build one you feel confident owning.

lets be friends

sign up for weeklyish branding tips

Simple branding tips and honest insights sent weeklyish.


take the quiz

Get to Know Me Better

#1 WHAT’S A RANDOM THING YOU LOVE?

Reading cookbooks like novels.

#2 WHAT’S SOMETHING NOT A LOT OF PEOPLE KNOW?

I only have 9 toenails. And I dislike pedicures. 

#3 WHAT’S A FUN FACT ABOUT YOUR LIFE?

I performed in The Vagina Monologues. Twice.

#4 WHAT’S SOMETHING YOU VALUE MOST?

I’m still best friends with my high school BFF.

#5 WHAT’S YOUR PERSONALITY TYPE?

Enneagram 7, enfp, if you’re into that kind of thing.

#6 WHAT’S YOUR CLAIM TO FAME?

I met Jesse Jackson… and he hugged me and gave me wine.

#7 WHAT’S your secret talent?

I can speak-spell very fast. It’s a made up talent…

#8 WHAT’S YOUR ENERGY IN ONE SENTENCE?

I’m kind of a big deal.
(But like… in a chill, awkward turtle way.)

clickity click

How can I help?

Whether you’re ready to fix your brand, need a little guidance, or just want something that actually works, I’ve got options.